Web Design, Art Direction, Identity
WHO
Merrell, with Alexi Pappas (Olympian, Author, Advocate, and Merrell Athlete)
WHAT
Landing page
WHERE
Rockford, MI
HOW
This landing page echoes the dark Alice in Wonderland-style imagery shot of Alexi, utilizing animated text and modules to guide the consumer through the experience of the page and give them bite-sized pieces of content at a time, all while peppering in shopping opportunities to drive revenue.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.